Be Kind, Be Bold, Be brave, BE YOU!!

We want to allow you to celebrate your individuality! Whoever you are and wherever you are going on your next adventure, Cute Mistake is here to help you embrace your best self and encourage you to live you best life! 


Launched in February 2017, Cute Mistake is a womenswear brand dedicated to providing the unashamedly confident and unmistakably CUTE girl gang members out there with high quality, versatile wardrobe essentials. 

While still keeping true to our streetwear aesthetic, we create for the city ‘street style’ girls with a traveller heart! (which is exactly who we are!)

We started Cute Mistake working with a husband and wife tailoring team. We have a very close working relationship and it has been amazing over the years to see their business grow along side ours and we hope we can continue to support each others journey. 





At Cute Mistake we design classic streetwear inspired shapes while embracing the vibrancy and laid-back island vibes of our Island Home, creating our own take on the island life wardrobe. 

We believe in running a brand that is open and high quality. Our team is built with many talented individuals in Bali from whom we are constantly learning and growing together. Keeping production numbers limited for each Cute Mistake design aligns with our belief that it is important to not over manufacture or waste fabric. We work hard on every design and sure make each piece is not only unique also high quality. How do we know this…. Because we design and create items that we want to wear and we do!! 

The Cute Custom Denim collections are personally sourced by us. We travel around Indonesia searching for the best quality vintage denim. Every piece is hand painted and customised in our small Canggu studio, we love this entire process.

Stay Cute x x x

Cute Mistake Stockists