Launched in 2017, Cute MSTK is a women’s streetwear brand dedicated to providing the unashamedly confident and unmistakably cute girl gang members out there, with high quality, versatile wardrobe essentials. We’re keeping it sassy, badass and most importantly, fun! With roots in the gritty street styles of London, Cute Mstk has a serious dose of 90’s girl power and gives a nod the the laid back island vibes of whichever tropical paradise you might be travelling through. We want all women to embrace their individuality, wherever and whoever you are and whatever you are doing, cute mistake can help you be YOU!
❤️ 💛 💚 💙 💜
Two friends, sit on the sand with their feet in the ocean, enjoying a beer…or two, realising they want something more and something new! With 10 years of fashion experience between them, they knew with their combined skills and support from each other they could achieve something awesome!
With a little wink, nudge, maybe another beer and a quick boogie on the beach Cute Mistake was a done deal!
Already accustomed to the beach life, the tropical climate and with new friends (and lovers😉) who were basically family, it only seemed right to start this new adventure in their new home.
Living a life emerged within such cultural diversity, Cute Mistake aims to celebrate and take inspiration from the people we meet and the stories we are told. While still keeping true to our streetwear aesthetic, we create for the city ‘street style’ girls with a traveller heart! (which is exactly who we are 😝 )
We work customising and designing everything from our small studio in South East Asia. We are lucky enough to work with some very talented individuals who we are always learning from and who help us develop our designs and bring them to you!